Ed Travis Equipment blog

A couple of trends in equipment

By ED TRAVIS Without dusting off my crystal ball—it’s got a big crack in it anyway—I see two trends worth

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Ten rounds with Caddy Daddy Ranger

A quick nine after work. Taking the kids for a few holes on a Sunday afternoon. A bucket of balls

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Ten rounds with Steelhead XR Irons

Fifteen years ago I had a set of Steelhead X-14 irons from Callaway Golf. They were actually released in 2000

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Ten rounds with a Cleveland Huntington Beach Putter

Golf clubs, and putters especially, get their names for lots of reasons—some having to do with their performance, some for

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An Old-Fashioned Attaboy

In the past there have been a number of times I have been critical of golf’s rules givers, the United

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Ten Rounds with Epic

The Great Big Bertha Epic driver from Callaway Golf caused a flurry of comment on the Internet and in club

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Ten Rounds with Leupold GX 5i3 and GX 1i3

By ED TRAVIS Leupold makes great laser rangefinders and so the opportunity to test out two of their newest models,

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Evaluating Snell’s My Tour Ball

An old friend was on the phone the other day talking about his golf game and asked if I knew

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Ten rounds with the Ping i200 Irons

Right out of the box the new Ping i200 irons make a positive impression. They look great, like an iron

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Ten Rounds with EX10 Fairway Woods & Hybrids

Tour Edge Golf doesn’t spend millions on television advertising campaigns nor do they dole out money for toursters to play

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Ten Rounds with the Cobra King F7+ Driver

In 2013 Tom Olsavsky joined Cobra Puma Golf as Vice President of Research and Development after a long stint with

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Come back Tiger

For a lot of reasons besides the thrill of watching him play this madding game we need a healthy Tiger

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Back On Course – A Return on Investment

By ED TRAVIS The new book “Back On Course” has the subtitle “Drive Business Performance Through Golf” and it discusses

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Another PGA Show in the books. What will Tiger mean to TMag?

By ED TRAVIS After covering the PGA Merchandise Show for more than 20 years the variety of products still amazes

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State of the golf industry? A look inside the numbers

By ED TRAVIS Each year Jim Koppenhaver, President of the industry consulting firm Pellucid Corp., and Stuart Lindsay also from

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Gifts for Golfers – Part 1

There lots of gift guides for golfers but this year rather than the usual approach we thought it would be

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PGA Show – Looking for answers

At this writing we are just over two months to the opening of the 2017 PGA Merchandise Show – in

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Big shakeups to continue among club manufacturers, retailers

By ED TRAVIS The trials and tribulations of golf equipment manufacturers and retailers have been well reported with Dicks Sporting

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10 Rounds with the Sentio Sierra 101

Club makers use words like NEW, AMAZING, THE LATEST, etc. to promote their clubs and putters are no exception. When

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Team USA saved Ryder Cup from boredom of monotonous defeat

Now that a few days have passed since the USA Ryder Cup victory a couple of points should be raised.

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Supermetal and Kevlar – The Exotics

Tour Edge Golf rolled out the Exotics brand in 2008 with the express purpose of utilizing technologies and materials that

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Wintergreen Golf – Love at first sight

Some may think “Virginia Is For Lovers” is just another marketing slogan but at least in the case of Virginia’s

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Olympic Golf – A big success . . . but

Olympic golf was a smash hit but will that success help to accomplish the goal of those who believe the

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10 rounds with Exotics DG Tour Series Putter

There are lots of reasons to pick a particular putter from “it looks good” to of course, “it works… at

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One less slice to the Pie

By Ed Travis The golf equipment industry is evaluating the potential effects of Nike Golf announcing Aug. 3 it would

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Jack would have been third

Two years ago the PGA of America realizing how much interest there had been in the long drive competition formerly

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High Heat 3-wood and Hybrid

There have been few startup manufacturers whose clubs have received as much attention and praise as the High Heat driver

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A Professional Mixture – Business & Golf

At one time or another most of us have played golf in a business situation often with customers or potential

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Golf in the Olympics? May as well toss a caber

After more than a century golf is again an Olympic sport and perhaps it would be a good idea to

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Better turn – Better swing

Stand around the first tee on any given Saturday morning and several things are obvious. For the purposes of this

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Arnie’s new book

He doesn’t play any longer and perhaps his step has slowed some but Arnold Palmer is still The King and

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10 rounds with Cobra F7 Baffler

Time flies and if you’re of the age to remember Cobra’s Baffler has been around since 1975. Granted the Baffler

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Ode to a One Iron

Last weekend a buddy invited me to play golf at a nearby course we both enjoy. It’s not especially long

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Snead’s LPGA win

Sam Snead – Slammin’ Sammy – golfing legend, multiple major winner, Hall of Fame member and holder of the record

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Titleist NXT Tour & NXT Tour S

Every golfer knows the Pro V1 and Prov1x are flagships for the Titleist brand. Because of their performance they are

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Recycled Golf Balls – Less Expensive Performance?

We put recycled 2016 model Titleist Pro V1x golf balls from LostGolfBalls.com head to head with those fresh from Acushnet

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10 rounds with the Leupold GX-2i

Customization in golf is all the rage. Drivers have ability to reposition weight and adjust the loft so ball launch

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Effective slow play solutions have been hard to find

Slow play is killing the game. Golf takes too long and there’s no doubt the five-hour round is pushing people

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Sean Toulon of Toulon Design

Retiring last July after 16 years with TaylorMade Golf, his most recent position being Executive Vice President of Product Creation,

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Kids go Golphin

“Growing the Game.” A fine slogan and more players are needed to keep golf healthy as both a sport and

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DV8 ‘Deviates’ from tradition

The reaction upon first seeing the DV8 golf clubs was, “Right… a set of clubs in a backpack.” But it’s

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PGA Show takeaway, a bit more optimism in the air despite challenges

By Ed Travis The PGA of America is 100 this year and the recently completed 63rd PGA Merchandise Show in

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Patriot series irons from Sterling England

One of the benefits of the annual PGA Merchandise Show is having the chance to find unique golf products, ones

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Can technology save golf? One question from busy PGA Merchandise Show

By ED TRAVIS “The Major of the Golf Business” is not an exaggeration as it applies to the PGA Merchandise

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Golf Skate Caddy

The Golf Skate Caddy is a practical single rider golf cart that makes sense even for the less nimble and

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10 Rounds with Tour Edge Exotics CB Pro Tungsten Irons

Hybrids and fairway woods from Tour Edge Golf built their reputation as a first class manufacturer and though they make

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Top ten golf stories of 2015

By Ed Travis December is the time for media outlets to roll out their list of noteworthy events during the

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