From staff and wire reports JENKS, Okla. – FlyingTee pulled the veil back on its well-guarded technology a bit this week with the announcement that it will partner with Protracer, the software technology company behind the revolutionary golf-ball tracking seen on TV, which can now be applied to track and analyze every shot hit on a driving range.
FlyingTee is opening its first facility in Jenks in the spring 2016. The Protracer announcement was its first hint of how it will differentiate itself technologically from competitors such as Topgolf, which insert laser tracking chips into golf balls.
"Protracer gives us the velocity of the ball, the location of the ball and we use those data points to estimate other parameters," said James Vollbrecht, director of technology for Flying Tee. "There will be multiple Protracer units and each capable of tracking up to 20 balls simultaneously."
Vollbrecht said his company has been doing extensive testing with not only Protracer but other firms for the past two years and Protracer offered by far the best results for accurately tracking the ball for the variety of games FlyingTee will offer as well as for the practice sessions of golfers.
"We are commited to providing a really cool experience for the casual golfer but also one that makes the serious golfer happy," Vollbrecht said. "We have to have accurate data. This is an instant feedback mechanism in which golfers can use real balls and clubs and bring their own."
Protracer is a Swedish company that was founded in 2006. Their goal was to make golf broadcasts more engaging by showing the ball flight live on TV. By developing unique software capable of tracking the flight of a golf ball in a camera feed, and adding graphics to make this visible on screen, Protracer has delivered a step-change in viewing golf on TV.
"Partnering with Protracer allows us to provide our guests with the best golf entertainment experience possible," Vollbrecht said. "Coupled with our proprietary games and activities, this partnership will raise the bar in terms of golf entertainment and ensure our guests have a fantastic experience, whether they have never hit a golf ball or play a round every week."
Protracer’s technology is used at golf’s most prestigious events, including all four men’s major championships, The Players Championship and The Ryder Cup. So far in 2015, Protracer has been featured at 21 PGA Tour events, seven European Tour events, five LPGA events and five Champions Tour events.
Protracer Range uses the same proprietary tracking technology, with advanced sensors and software, to accurately track all shots hit on a driving range.
"We are very enthusiastic about working with FlyingTee and are proud they have elected to use our tracking technology after a thorough, due-diligence audit of what the market has to offer," said Daniel Forsgren, CEO and Founder of Protracer.
"This will be our biggest Protracer Range installation anywhere in the world, covering a total of 60 bays" said Jonas Runnquist, Sales and Marketing Director of Protracer. "It will be really exciting to combine our expertise in tracking golf shots with FlyingTee’s knowledge in running a golf entertainment facility that will present golfers and non-golfers with a world-class experience."
The construction of FlyingTee is proceeding close to schedule after an extraordinarily rainy spring. Ryan Tawwater, managing director, said today that the much of the foundation is poured, elevator bays are in and work is proceedingly rapidly. Golfers can keep up with progress through pictures and videos at www.flyingteegolf.com.