By Ken MacLeod
Joe Walser Jr, long-time Oklahoma City golf pro, co-founder of Oak Tree National and later a leading developer of some of the nation’s top golf resorts while a vice president of Landmark Land Co. died Thursday in Dallas after a long battle with Alzheimers.
Walser was 79 and would have reached his 80th birthday May 14.
A long-time PGA professional who worked at Yukon Country Club, Lake Hefner Golf Course and for 15 years was head professional at Oklahoma City Golf & Country Club, Walser built a reputation as a friendly, trustworthy pro with a sharp eye for talent. When he teamed up with hard-driving Texas pro Ernie Vossler, it was one of those magical pairings which helped both their careers skyrocket.
In 1971, Walser and Vossler formed Unique Golf Concepts. After adding their friend Johnny Pott, they began the development of Marsh Island Golf Club in Ocean Springs, Miss., along with The Cardinal Club in Greensboro, NC and Oak Tree Golf Club. In 1974 Landmark Land Co. purchased Unique Golf Concepts and Walser was named vice president in charge of of golf operations, golf course design and construction while Jerry Barton joined as the development expert. Walser worked closely with Pete Dye on the construction of both Oak Tree Golf Club, which opened in 1976, and later Oak Tree Country Club, which opened in 1981.
The Oak Tree and Landmark logo would later become one of the most recognizable symbols in golf. Walser and Vossler spurred the development of PGA West and LaQunita Hotel Golf & Tennis Resort. Other famous golf and real estate ventures the duo worked on include Mission Hills, Carmel Valley Ranch Resort, Kiawah Island Inn and Golf Resort, Palm Beach Polo and Country Club and Moreno Valley Ranch.
“Jack Nicklaus once told me that he sold a lot of Golden Bear golf shirts, but everywhere he went he saw the Oak Tree logo,” said Doug Tewell, long-time Oak Tree resident and retired PGA Tour and Champions Tour golfer. “Jack had a lot of admiration for what Joe and Ernie accomplished.”
Gil Morgan was one of the first to accept Walser’s invitation to join and live at the new club. The course opened in 1976 and the first houses were built in 1978. Morgan moved in in 1979 and has been there since.
“When we started there was one grocery store in Edmond and a couple of farmhouses. There wasn’t anything from Edmond Road to Waterloo Road,” Morgan said. “The vision those guys had was extraordinary.”
Walser saw early the value of having pros like Morgan, Tewell, Danny and David Edwards, Mark Hayes, Bob Tway, Scott Verplank and others live and golf at Oak Tree and wear the logo on Tour. He made it easy, fun and convenient for them to be members.
Oak Tree, one of Dye’s masterpieces, hosted the 1988 PGA Championship and was awarded the 1994 PGA Championship. But Landmark got in a fatal scrap with the Resolution Trust Corportation and later lost most of its assets. The epic battle with the government took a huge toll emotionally, physically and financially on both Walser and the ailing Vossler, for whom Arnold Palmer and Jack Nicklaus combined on a fund raiser last winter to help him meet his expenses.
Walser has a brother, Terry Walser, living in Edmond. He has two sons, Jeff and Steve, and daughter Susan Cranston of Dallas.
Ab Justice, owner of Justice Golf Car Company in Oklahoma City, has been friends with Walser since the two were boys playing at the former Capital Hill Golf Course in south Oklahoma City in about 1941.
“I gave Joe his first golf lesson,” Justice said. “It seems like forever ago. We’ve been friends for a long time.”
Alsie Hyden, director of golf at Lake Hefner Golf Course, came to Oklahoma City in 1968 when Walser moved to OKC Golf & CC. The two had been friends since their freshman year at Oklahoma State University.
“He was just a good guy,” Hyden said. “Joe was non-confrontational and Ernie was the opposite, so they were a good blend when it came to doing business. At the same time, he was a dreamer. He dreamed big and what he got accomplished was big.”
“Joe was very involved with the club aspect of things,” said Morgan, who was Vossler’s student. “Joe was more personable and better able to deal with membership issues. Ernie would sometimes get carried away with ideas.”
“They both had a great understanding of how to do things. Landmark was the best developer in the nation until the RTC thing. They understood the relationship between Tour players and golfers. They didn’t charge for carts and range balls. The goal was to sell real estate and use golf as a vehicle for people to come and build houses. Early on, they didn’t try to make a lot of money out of the golf.”
Walser is a big reason so many members of the Oak Tree Gang have stayed in Edmond throughout their careers and helped turn Oak Tree, both what is now Oak Tree National and the nearby 36-hole Oak Tree Country Club, into one of the most successful golf developments in the southwest.
“Joe was just an elegant man,” Tewell said. “He was the soft side of that pairing while Ernie was the tenacious guy. They came up with the idea of building a group of guys to represent them. It was an honor to be part of that and still is.”
“They were great visionaries. This is like the end of an era. Joe will certainly be missed.”
For more on Walser from his Landmark biography:
When Joe Walser, Jr. attended Capitol Hill High School in Oklahoma City, his golf team won three State Championships. His talents were recognized with a full scholarship to Oklahoma State University where his team won several Conference Championships, and he earned a Bachelor in Education. Walser went on to win 25 amateur tournaments including the Oklahoma State Amateur and the Oklahoma Open, which led him to a successful career in the golf. Walser “turned pro” in 1959 and joined the PGA Tour.
After two years on the PGA Tour, Walser embarked on what became 15 years in positions of head golf professional, general manager and director of golf at Oklahoma City Golf and Country Club, Lake Hefner Golf Club and Altus Country Club. Walser served as president of the South Central Section of the PGA of America for two consecutive years and served two terms on the PGA of America Board of Directors.
In 1970, Walser was presented with the PGA of America Horton Smith Award which recognized his contributions to the education of fellow golf professionals. Walser’s commitment to education and training of the business aspects in the profession of golf is evidenced by his mentoring of many outstanding club golf professionals such as Jim Brotherton Jr., a recent PGA of America Golf Professional of the Year. Today, Walser maintains the close ties he developed through the PGA of America and the PGA Tour with the “who’s who” in golf including Deane Beman, Arnold Palmer, Jack Nicklaus, Pete Dye, Jim Awtrey, Pat Rielly and many others who have had an impact on Walser’s life and left him with memorable stories to share. . .
By the mid-1980s, international recognition, through professional golf and real estate development, was earned for Landmark’s “Oak Tree” logo and the “Landmark Experience.”
While nurturing very close ties with the PGA of America and the PGA Tour, Walser, Vossler and their Landmark team are credited with being on the cutting edge of golf club membership marketing concepts with “bundled charges” and prominent promotion of the “Oak Tree” logo worn on national television weekly by top PGA Tour and LPGA Tour professionals, many of whom also represent and live in Landmark-developed residential golf communities such as Oak Tree, Mission Hills and PGA West.
Developments which achieved national prominence during the1980s under the direction of Walser and his associates include: PGA West, La Quinta Hotel Golf & Tennis Resort, Mission Hills, Carmel Valley Ranch Resort, Moreno Valley Ranch, Oak Tree Golf Club, Oak Tree Country Club, Palm Beach Polo and Country Club and Kiawah Island Inn and Golf Resort. These golf courses are renowned for hosting prestigious tournaments such as the Bob Hope Chrysler Classic, the Nabisco Dinah Shore, PGA Championship, Ryder Cup, The Skins Game, Senior Skins Game, U.S. Amateur and the World Cup of Golf.
From 1992-1996, Walser was chief operating officer for PGA Tour Golf Course Properties, Inc., overseeing Tournament Players Clubs, PGA Tour Design Services, Inc. and PGA Tour Construction Services, Inc. in Ponte Vera Beach, Florida.