Bridgestone’s latest version of Lady Precept

Lake of the Ozarks
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By ED TRAVIS

Bridgestone Golf’s newest Lady Precept is the latest version of the best-selling women’s’ golf ball of all time and according to Bridgestone offers more distance.

The Lady Precept has a bit of a legend being first brought to market as the MC Lady, a ball for slower swing speed players with an exceptionally soft solid core and cover. However, men soon found the Lady it was an advantage for them, for many it went farther than premium wound golf balls.

That was 20 years ago, and the world of golf balls evolved so now there are no balls with stretched rubber bands, every core is solid and some trumpet how soft the core is and how it produces exceptional distance. Go figure.

“The heritage really started with the MC Lady in the late 90’s,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “The target audience for the Lady Precept is still the same, but the gradational core technology, design, and overall performance has improved significantly over the years.”

Bridgestone’s Lady Precept is still there and still providing ladies (and men with slower swing speeds) a ball to match their requirements.

The two-piece construction is low compression with a reformulated gradational core that the company says produces a faster launch.

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Mellow. “We actually design a ball that benefits this segment of players in a specific way.”

Fast Facts Lady Precept
2-piece low compression ball
Surlyn 330-dimple cover
Gradational core
White or pink
$19.99 per dozen


 

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Ed Travis

Ed Travis is a national award winning golf journalist and has had a life long love affair with the game. He has competed in tournament golf both as an amateur and as a senior professional and though his competitive days are behind him he still plays regularly and carries a handicap of 2. He and his wife live in suburban Orlando.

GOLF OKLAHOMA