
Wilson Staff D7 Driver – Ed Travis Equipment blog
By Ed Travis Wilson made a statement about their view of the club business with the introduction of the Cortex

TaylorMade’s new spider
By Ed Travis You can pardon a clubmaker boasting a little when for 10 years they have made one of

Golf outlook for 2019, some optimism but thorny issues persist
By Ed Travis Rumors and hyperbole are as much a part of the annual PGA Merchandise Show as the lines

Another unique design—M5 & M6 Irons from TaylorMade
By Ed Travis After TaylorMade Golf made the announcement of a pair of drivers with a feature not seen since

Apex 19 hybrids and irons
By Ed Travis Callaway Golf’s announcement of the Epic Flash driver and fairway woods was accompanied by the introduction of

Callaway gets Flash
By Ed Travis Callaway Golf (NYSE: ELY) is the largest seller of golf clubs with a dominant position in drivers

TaylorMade Golf M5 & M6 drivers
By Ed Travis As TaylorMade Golf fights to regain the top spot in driver sales it’s sometimes overlooked that their

What you need to know about PING’s i500 Irons
By ED TRAVIS PING had a lot of success with the G700 a game-improvement category iron model last year, so

Top ten stories of 2018 – Ed Travis Equipment blog
Year of the Tiger Perhaps Ben Hogan’s come back to win six majors after a head-on collision with a bus

‘Tis the Season – gifts for golfers 2018
Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like

Driver vs. Driver Season 2
By Ed Travis In the view of some it took courage for Wilson Golf to subject themselves to another round

Big Bertha Irons & Hybrids
By Ed Travis Since Callaway Golf came out with the first Big Bertha irons back in the mid-90s the name

Good news third quarter equipment
By Ed Travis Some observers forget there’s a danger in reading too much into the financial results of a company

A golf purist at heart
By Ed Travis Played golf the other day with a good friend who brought along a gentleman I had never

Cobra King F9 delivers the ultimate formula for speed
By ED TRAVIS Designing golf clubs always involves compromises but the two attributes every manufacturer is looking to build into

What you need to know about Titleist TS
By ED TRAVIS Titleist is the number one ball company and will remain in the top spot for the foreseeable

New year, new rules
By Ed Travis The other day it occurred to me that like lots of others I didn’t know as much

Rose is a rose either way
By ED TRAVIS Justin Rose won the FedExCup bonus of $10 million on points though his three over par effort

Flight Tuning – the Exotics EXS from Tour Edge
By ED TRAVIS Tour Edge Golf is upping their ante in the driver market with the Exotics EXS model which

Ryder Cup – USA Over Euros
Ok, the real hype can begin now U.S. Ryder Cup team Captain Jim Furyk has made three selections leaving one

Give everyone a trophy, or a check
By ED TRAVIS Michael Breed on his Sirius XM PGA Tour radio show A New Breed of Golf has proposed

Monday After Bellerive
By ED TRAVIS Brooks Koepka beating Tiger Woods for the Wanamaker Trophy and the 100th PGA Championship gave us some

An early Ryder Cup call
At this writing it’s still two months until the Ryder Cup will be played at Le Golf National outside Paris.

Monday After Carnoustie
By ED TRAVIS Truth time. My favorite majors are the Masters and the British Open and that’s not saying anything

PGA Tour Schedule “These guys are busy”
By ED TRAVIS It was interesting the revamped PGA Tour schedule for the 2018-2019 season received so little play by

Titleist AVX – five things you should know
We took the Titleist AVX to the course and had golfers try it, giving each two sleeves so they could

Presidents Cup needs more help
By ED TRAVIS The buildup to September’s Ryder Cup has begun and over the summer as it always does will

The PING G400 Driver – A lot to like
By ED TRAVIS The chance to play the latest drivers, irons and putters is a great part of writing about

10 Rounds with Titleist Tour Soft
Potentially forgotten in all the coverage given the introduction of the AVX, its latest premium golf ball, is the fact

Five takeaways from the Masters
By ED TRAVIS Ah, the rite of spring called the Masters. Each April for much of the nation it marks

Criticism of driving distance is a nonstarter
Publisher’s note: For a dissenting opinion to the below, from the superintendent at one of the great traditional courses

Diary of a driver fitting
By Ed Travis One of the best ways to hit better shots is to play with clubs that help to

Tour Edge continues to match performance on friendly budget
By ED TRAVIS One of the more interesting introductions at this year’s PGA Merchandise Show was a family of clubs

PGA Show 2018 – Progress and Promise
By ED TRAVIS Annually the golf industry gathers in Orlando for what some call the “Disney World for golf nuts,”

New Tech in the 2018 Chrome Soft
One of the pleasures that least in part compensates for having to tread the miles of aisles at each year’s

Callaway’s Rogue arrives
Callaway Golf had a banner season last year with the Epic club family, especially the driver, and hopes to do

Travis: Tiger’s comeback leads top 10 golf story list
By ED TRAVIS Tiger Woods comes back . . . again: A WD in Dubai in February. Another back surgery in

Tiger’s return leaves everyone waiting for next episode
By ED TRAVIS Having a few days pass since Tiger Wood’s competitive comeback at the Hero World Challenge, a few

Tiger mistakenly joins chorus calling for rolling back ball flight
The golf world is all aflutter with the impending return of Tiger Woods and that’s a good thing. Heaven knows

Killing the game slowly
By Ed Travis Observers are applauding the European Tour’s renaming the 2018 Austrian Open as the Shot Clock Masters. Putting

No separate rules needed for equipment, balls on PGA Tour
By ED TRAVIS “Whilst delighted for all the players, it’s quite sad to see The Old Course of St Andrews

A couple of trends in equipment
By ED TRAVIS Without dusting off my crystal ball—it’s got a big crack in it anyway—I see two trends worth

Ten rounds with Caddy Daddy Ranger
A quick nine after work. Taking the kids for a few holes on a Sunday afternoon. A bucket of balls

Ten rounds with Steelhead XR Irons
Fifteen years ago I had a set of Steelhead X-14 irons from Callaway Golf. They were actually released in 2000

Ten rounds with a Cleveland Huntington Beach Putter
Golf clubs, and putters especially, get their names for lots of reasons—some having to do with their performance, some for

An Old-Fashioned Attaboy
In the past there have been a number of times I have been critical of golf’s rules givers, the United

Ten Rounds with Epic
The Great Big Bertha Epic driver from Callaway Golf caused a flurry of comment on the Internet and in club

Ten Rounds with Leupold GX 5i3 and GX 1i3
By ED TRAVIS Leupold makes great laser rangefinders and so the opportunity to test out two of their newest models,

Evaluating Snell’s My Tour Ball
An old friend was on the phone the other day talking about his golf game and asked if I knew

Ten rounds with the Ping i200 Irons
Right out of the box the new Ping i200 irons make a positive impression. They look great, like an iron

Ten Rounds with EX10 Fairway Woods & Hybrids
Tour Edge Golf doesn’t spend millions on television advertising campaigns nor do they dole out money for toursters to play

Ten Rounds with the Cobra King F7+ Driver
In 2013 Tom Olsavsky joined Cobra Puma Golf as Vice President of Research and Development after a long stint with

Come back Tiger
For a lot of reasons besides the thrill of watching him play this madding game we need a healthy Tiger

Back On Course – A Return on Investment
By ED TRAVIS The new book “Back On Course” has the subtitle “Drive Business Performance Through Golf” and it discusses
Another PGA Show in the books. What will Tiger mean to TMag?
By ED TRAVIS After covering the PGA Merchandise Show for more than 20 years the variety of products still amazes

State of the golf industry? A look inside the numbers
By ED TRAVIS Each year Jim Koppenhaver, President of the industry consulting firm Pellucid Corp., and Stuart Lindsay also from

Gifts for Golfers – Part 1
There lots of gift guides for golfers but this year rather than the usual approach we thought it would be
PGA Show – Looking for answers
At this writing we are just over two months to the opening of the 2017 PGA Merchandise Show – in
Big shakeups to continue among club manufacturers, retailers
By ED TRAVIS The trials and tribulations of golf equipment manufacturers and retailers have been well reported with Dicks Sporting
10 Rounds with the Sentio Sierra 101
Club makers use words like NEW, AMAZING, THE LATEST, etc. to promote their clubs and putters are no exception. When
Team USA saved Ryder Cup from boredom of monotonous defeat
Now that a few days have passed since the USA Ryder Cup victory a couple of points should be raised.
Supermetal and Kevlar – The Exotics
Tour Edge Golf rolled out the Exotics brand in 2008 with the express purpose of utilizing technologies and materials that
Wintergreen Golf – Love at first sight
Some may think “Virginia Is For Lovers” is just another marketing slogan but at least in the case of Virginia’s
Olympic Golf – A big success . . . but
Olympic golf was a smash hit but will that success help to accomplish the goal of those who believe the
10 rounds with Exotics DG Tour Series Putter
There are lots of reasons to pick a particular putter from “it looks good” to of course, “it works… at
One less slice to the Pie
By Ed Travis The golf equipment industry is evaluating the potential effects of Nike Golf announcing Aug. 3 it would
Jack would have been third
Two years ago the PGA of America realizing how much interest there had been in the long drive competition formerly
High Heat 3-wood and Hybrid
There have been few startup manufacturers whose clubs have received as much attention and praise as the High Heat driver
A Professional Mixture – Business & Golf
At one time or another most of us have played golf in a business situation often with customers or potential
Golf in the Olympics? May as well toss a caber
After more than a century golf is again an Olympic sport and perhaps it would be a good idea to
Better turn – Better swing
Stand around the first tee on any given Saturday morning and several things are obvious. For the purposes of this
Arnie’s new book
He doesn’t play any longer and perhaps his step has slowed some but Arnold Palmer is still The King and
10 rounds with Cobra F7 Baffler
Time flies and if you’re of the age to remember Cobra’s Baffler has been around since 1975. Granted the Baffler
Ode to a One Iron
Last weekend a buddy invited me to play golf at a nearby course we both enjoy. It’s not especially long
Snead’s LPGA win
Sam Snead – Slammin’ Sammy – golfing legend, multiple major winner, Hall of Fame member and holder of the record
Titleist NXT Tour & NXT Tour S
Every golfer knows the Pro V1 and Prov1x are flagships for the Titleist brand. Because of their performance they are
Recycled Golf Balls – Less Expensive Performance?
We put recycled 2016 model Titleist Pro V1x golf balls from LostGolfBalls.com head to head with those fresh from Acushnet
10 rounds with the Leupold GX-2i
Customization in golf is all the rage. Drivers have ability to reposition weight and adjust the loft so ball launch
Effective slow play solutions have been hard to find
Slow play is killing the game. Golf takes too long and there’s no doubt the five-hour round is pushing people
Sean Toulon of Toulon Design
Retiring last July after 16 years with TaylorMade Golf, his most recent position being Executive Vice President of Product Creation,
Kids go Golphin
“Growing the Game.” A fine slogan and more players are needed to keep golf healthy as both a sport and
DV8 ‘Deviates’ from tradition
The reaction upon first seeing the DV8 golf clubs was, “Right… a set of clubs in a backpack.” But it’s
PGA Show takeaway, a bit more optimism in the air despite challenges
By Ed Travis The PGA of America is 100 this year and the recently completed 63rd PGA Merchandise Show in
Patriot series irons from Sterling England
One of the benefits of the annual PGA Merchandise Show is having the chance to find unique golf products, ones
Can technology save golf? One question from busy PGA Merchandise Show
By ED TRAVIS “The Major of the Golf Business” is not an exaggeration as it applies to the PGA Merchandise
Golf Skate Caddy
The Golf Skate Caddy is a practical single rider golf cart that makes sense even for the less nimble and
10 Rounds with Tour Edge Exotics CB Pro Tungsten Irons
Hybrids and fairway woods from Tour Edge Golf built their reputation as a first class manufacturer and though they make
Top ten golf stories of 2015
By Ed Travis December is the time for media outlets to roll out their list of noteworthy events during the