Ed Travis Equipment blog

Run up to the Masters, PGA Tour ratings down

By ED TRAVIS Everyone knows TV ratings for the PGA Tour are down but fan engagement on other ways such

PING i530 Irons feature a hollow body construction

By Ed Travis PING’s new i530 irons are hollow body construction for those wanting more distance from a blade looking

Three new SQAIRZ golf shoes for 2024


TaylorMade 2024 TP5 & TP5x


Hot Launch 524 Irons by Tour Edge

By Ed Travis The Hot Launch 524 irons from Tour Edge Golf include the E524 super game-improvement model and the

Monday after the 2024 PGA Show

By Ed Travis It felt almost like before the pandemic. The 71st PGA Show completed last Friday was again the

PXG 0311 Black Ops Driver

By Ed Travis PXG latest driver entry for the 2024 season is the game-improvement 0311 Black Ops with a better

Wilson Staff Model blades and CB Irons

By ED TRAVIS Wilson Staff is an iconic brand and for 2024 they have introduced new versions of the Staff

Three models of Qi10 Drivers introduced

By Ed Travis TaylorMade Golf has brought to market three models in the Qi10 series including the Qi10 Max with

Cobra’s new AI designed Darkspeed Irons

By Ed Travis Darkspeed irons from Cobra Golf are available in either Variable or ONE Length and both have distance-iron

Callaway Paradym Ai Smoke Drivers

Callaway Paradym

Simulator play surges — the future of golf

By Ed Travis More and more people are participating in golf by taking advantage of sophisticated computer software to simulate

2024 PGA Show continues bounce back

By ED TRAVIS The 71st PGA Show January 23-26, 2024, is shaping up to be larger than the one last

Three New Mizuno Pro 24x Irons for 2024

By ED TRAVIS Mizuno announced the Pro 241, Pro 243, and Pro 245 Grain Flow Forged irons made in their

Tour Series+ Rainwear by Sun Mountain

By ED TRAVIS Sun Mountain steps up again to help golfers’ oncourse comfort with the new Tour Series+ Rainwear with

Lessons from Harman’s British Open win

British Open

High performance weather spann gloves by Callaway


Shot Scope Pro L2 – What else could you need?

Shot Scope Pro L2

Callaway’s Big Bertha updated for 2023

Big Bertha


Let the long ball fly! Going back in time never works in sports

USGA and R&A

Wilson Dynapower Irons reintroduced as new club family

By ED TRAVIS Wilson Dynapower irons were the dominant iron brand on the PGA Tour in the fifties and sixties

Tour Striker Toolbox

Play better with the Tour Striker Toolbox

By ED TRAVIS Every golfer I have ever talked to wants to play better, score better and enjoy the game

Tifosi Sunglasses – all the better to see

By Ed Travis Golf, at least most of the time, is played with the sun shining if not beating down

Tour Edge Exotics

Tour Edge Exotics Irons for 2023

By ED TRAVIS Tour Edge Golf’s Exotics lineup for this season includes three iron models, two redesigned from 2022 and

Titleist TSR1 Woods

Ultralight Titleist TSR1 Woods designed for more yardage

By ED TRAVIS Titleist fills out the TSR family with an ultralight model, the TSR1, especially designed and constructed to

Mizuno ST-230 Drivers

Mizuno ST-230 Drivers feature new Cortech Chamber

By ED TRAVIS Mizuno after a four-year development process has announced the ST-230 drivers, fairway woods and hybrids including a

G430 Drivers

Ping’s anticipated G430 Drivers

By ED TRAVIS Ping has launched the much-anticipated successor to the G425 drivers with three G430 series models featuring distance

Stealth HD Irons from TaylorMade

Stealth HD Irons from TaylorMade

By ED TRAVIS TaylorMade has expanded the Stealth iron line with the HD model designed for slower swing players needing

TaylorMade Stealth 2 drivers

By ED TRAVIS TaylorMade Golf has announced three Stealth 2 Carbonwood Drivers for 2023 with a thinner carbon face and

Paradym Drivers from Callaway

Paradym Drivers from Callaway By ED TRAVIS Callaway Golf has announced the new Paradym club family that includes drivers, fairway

Cleveland HB SOFT milled putters

By ED TRAVIS The new line of Huntington Beach SOFT Putters from Cleveland Golf has six shapes, all specially milled

PGA Tour-LIV controversy – an adult in the room

By ED TRAVIS It’s always refreshing when someone you respect agrees with you…or is it the other way around? In

Miura MC-502 Irons replace the MC-501

By ED TRAVIS The new MC-502 (muscle cavity) irons from Miura Golf replace the previous MC-501 model; they are designed

What a Difference a Year Makes

By ED TRAVIS What a difference a year makes. Registration of golf professionals and industry members for the 70th PGA

Mizuno JPX 923 Family Irons

By ED TRAVIS Mizuno known for their irons has introduced a new family of irons, the 923s, with a game-improvement

TSR Fairway Woods from Titleist

By ED TRAVIS Three new fairway wood models under the TSR brand have been announce by Titleist. They address the

Titleist TSR Drivers for 2023

By ED TRAVIS Following on the 2019 TS model and the 2021 TSi model the newest drivers from Titleist are

New women’s clubs from TaylorMade

Kalea Premier by TaylorMade By ED TRAVIS Kalea, the women-specific brand from TaylorMade Golf, has added updated models tagged Kalea

New Ping ChipR designed for putting stroke

By Ed Travis The new Ping ChipR is, as the name implies, replaces a wedge around the green for those

Lightweight cart bags from Sun Mountain

By ED TRAVIS Sun Mountain’s new cart bags, the Maverick for men and the Stellar for women, are full featured

Gen3+ Smart Sensors Auto Tracking from Arccos

By ED TRAVIS Featuring more accuracy than previous versions, the Arccos Gen3+ Smart Sensors use integrated artificial intelligence machine learning

X Driver, fairway woods offer low spin for accomplished players

By ED TRAVIS XXIO, a sister brand to Srixon, has introduced for the new season the X family of light

Ping Glide 4.0 Wedges focus on customizable loft and grind options

By ED TRAVIS The new Ping Glide 4.0 wedges are the fourth generation of this popular line going back to

Rules split likely on the horizon

By ED TRAVIS Golf’s ruling bodies, the R&A and USGA, are just steps away from dictating elite players (top amateurs

Wilson D9 Forged Irons feature power holes for maximum speed

By ED TRAVIS Expanding the D9 family Wilson Golf has introduced for 2022 the D9 Forged model irons designed using

Vokey SM9 Wedges from Titleist added to expanding wedge line

By ED TRAVIS Titleist’s Vokey Wedge division, whose wedges are the most played on the PGA Tour have replaced the

Launch Pad Woods & Irons from Wilson

By Ed Travis The new Launch Pad woods, hybrids and irons for men and women from Wilson Golf are targeted

Speed Cart V1R by Sun Mountain

By ED TRAVIS Reinventing a product that’s been around for more than 10 years is risky, but Sun Mountain has

Tour Edge Exotics 722 Metalwoods

By ED TRAVIS Capitalizing on the success of last year’s 721 metalwoods Tour Edge Golf has updated them in the

Bridgestone 2022 Tour B Golf Balls

By ED TRAVIS Bridgestone Golf has reintroduced the four models of the Tour B series for the 2022 season with

The PGA Merchandise Show in transition, future uncertain

By ED TRAVIS The 69th PGA Show was held January 25 through the 28th in Orlando’s Orange County Convention Center

TaylorMade Stealth Fairway Woods & Rescues feature carbon fiber construction

By ED TRAVIS TaylorMade Golf is promoting the use of carbon fiber in the new multi-material Stealth fairway woods and

Stealth Carbonwood Drivers by TaylorMade offer performance advantage

ED TRAVIS TaylorMade Golf has announced the Stealth Carbonwood driver family with a totally new and unique face, one made

Callaway launches four Rogue ST MAX drivers

By ED TRAVIS Callaway’s Rogue ST MAX drivers make use of a fixed tungsten weight, a first for them in

AR-F35 Irons from ARGOLF feature perimeter weighting

By ED TRAVIS French clubmaker ARGOLF’s AR-F35s are targeted to those slow to moderate swing speed players wanting added forgiveness

The Return of Adams Tight Lies, easier to hit, more forgiving

By ED TRAVIS Adams Golf Tight Lies fairway woods and hybrids have been reintroduced with improvements to make them even

Ping Glide Forged Pro Wedges featuring more compact head

By ED TRAVIS Designed in consultation with Ping’s tour staff the new Glide Forged Pro wedges have a more compact

Mizuno ST-G 220 Driver with adjustable hosel, sliding weights

By ED TRAVIS Three tracks, two sliding weights and an adjustable hosel put the Mizuno ST-G 220 driver at the

Launcher XL Irons from Cleveland Golf feature new head design

By ED TRAVIS Cleveland Golf has announced their latest game-improvement irons the Launcher XL with a high MOI hollow body

New Ping i59 Irons featuring AlumiCore Technology inserts

By ED TRAVIS Ping has announced their newest irons in the better-player category, the i59 model, featuring a forged body

Callaway Golf’s Epic Super Hybrids feature cutting edge tech

By ED TRAVIS Callaway is promoting the new Epic Super Hybrids describing them as having the “DNA and technology of

TaylorMade P-790 Irons featuring SpeedFoam Air

By ED TRAVIS TaylorMade Golf’s P-790 model have been a popular choice in players-distance irons since the original introduction and

Titleist T-Series Irons

By ED TRAVIS Titleist has replaced their current T-series irons with four new models and the newbies include three for

Stylish updates to Galway Bay Rainwear featuring Hydro-Flex 32 fabric

By ED TRAVIS Galway Bay Apparel is serious about rain and golf. Their tag line is “Just because the weather

Cobra’s King Tec Hybrid

By ED TRAVIS Cobra Golf has added to the King line of clubs with the King Tec Hybrid targeted for

Ben Hogan Edge EX Irons feature a large cavity back design

By ED TRAVIS Ben Hogan Golf’s newest game-improvement category iron, the Edge EX, has a large cavity back with a

Monday after the Masters – Hideki’s triumph

By ED TRAVIS A few observations from the 85th Masters won by Hideki Matsuyama the first native of Japan to

King Cobra Snakebite Wedge brings an extra bite

By ED TRAVIS For those wanting wedges with extra bite Cobra Golf has brought out the new King Cobra model

Bridgestone’s latest version of Lady Precept

By ED TRAVIS Bridgestone Golf’s newest Lady Precept is the latest version of the best-selling women’s’ golf ball of all

Callaway and Topgolf — what’s next?

By ED TRAVIS Callaway Golf’s (NYSE: ELY) purchase of Topgolf International, Inc. has been completed, paid for with the issuance

The USGA just doesn’t get it

By ED TRAVIS The Arnold Palmer Invitational. Bay Hill Club & Lodge. Bryson DeChambeau. A trifecta if there ever was

Honma T//World GS Clubs replacing the XP-1 line

By ED TRAVIS Previously launched in Japan, Honma’s new T//World GS (Gain Speed) family of game improvement category clubs for

Callaway Chrome Soft X LS Golf Balls

By ED TRAVIS Callaway Golf fills out the Chrome Soft golf ball family with the X LS, a four-piece urethane

Memories of the 2002 Ryder Cup

By ED TRAVIS Responding to the COVID-19 pandemic the 2020 Ryder Cup was pushed back to 2021 bringing back memories

Srixon’s ZX4 Irons featuring V-shaped sole

By ED TRAVIS Srixon’s ZX iron series has been completed with the introduction of the game-improvement medium profile ZX4 irons

Whan can be a change agent for USGA

By ED TRAVIS The choice of Michael Whan, who recently announced he was leaving as Commissioner of the LPGA Tour,

Tour Edge Exotics 721 Driver, titanium center delivers more response

By ED TRAVIS The two panels of carbon fiber in the crown that wrap around on to the sole of

Mizuno introduces ST-Z & ST-X drivers featuring a forged titanium face

By ED TRAVIS Mizuno bills the better-player ST-Z and game-improvement ST-X as their next generation designs. Both have a forged

Bridgestone’s e12 Contact golf balls deliver more distance, control

By ED TRAVIS The e12 Contact from Bridgestone has a cover with a unique dimple shape featuring a raised center

Callaway’s longest ball, the new ERC Soft

By ED TRAVIS Callaway says the ERC Soft is their longest ball with soft feel and for 2021 it has

Epic Drivers from Callaway for 2021

By ED TRAVIS Three new Epic drivers from Callaway combine the latest artificial intelligence-designed Flash faces and Jailbreak Speed Frames

PXG’s economy-priced 0211 family of clubs

By ED TRAVIS A lot has changed since January 2015 when Bob Parsons, the founder of GoDaddy.com introduced, Parsons Xtreme

Bridgestone Intros new low spin e6 ball

By ED TRAVIS A new version of the Bridgestone e6 has been announced retaining the two-piece construction and low spin

Zero Friction introduces lightweight stand bag

By ED TRAVIS Accessory maker Zero Friction has introduced a lightweight stand bag with dual strap and useful features including

Strategic alliance equals World Tour or takeover?

By ED TRAVIS Having had a couple of weeks to think about the implications of the announced “strategic alliance” between

Srixon ZX Drivers use Rebound Frame Technology

By ED TRAVIS Srixon’s new ZX5 and ZX7 drivers use Rebound Frame Technology that layers flexible areas with stiffer areas

Golf Pride’s Concept Helix Grip offer a new approach

By ED TRAVIS Concept Helix, a new approach from Golf Pride to regripping without special equipment, tape or solvent using

Laser Pro Rangefinders from Zero Friction

By ED TRAVIS Accessory maker Zero Friction has entered the rangefinder business with two pistol grip models having a range

First 3D printed golf club — Cobra King Supersport-35 Putter

By ED TRAVIS Cobra Golf again breaks new ground with introduction of the limited-edition King Supersport-35 putter, the first golf

Monday after the COVID-19 Masters

By ED TRAVIS A friend, who happens to be a golf professional based in California, put it best Saturday afternoon

Strong third quarter for Callaway and Acushnet

By ED TRAVIS The two largest and only publicly traded golf equipment companies, Acushnet Holdings Corp. (NYSE: GOLF) and Callaway

Callaway takes over Topgolf in $2 billion stock deal

By ED TRAVIS Callaway Golf (NYSE: ELY) is buying Topgolf Entertainment Group for shares valued at approximately $2 billion which

Club sales boom and the show is a no show

By ED TRAVIS Sales of golf clubs are booming and though one hardly is dependent on the other, health considerations

Titleist TSi Drivers deliver higher rebound

By ED TRAVIS Two new driver models called TSi from Titleist feature a reconfigured shape for better aerodynamics and a

DeChambeau was just seventh in distance in U.S. Open, is that the end of golf?

By ED TRAVIS On his way to a six-stroke U.S. Open victory Bryson DeChambeau was not the longest off the

Honma Intros TR21X Irons

By ED TRAVIS A new distance iron from Honma Golf, the TR21X model, is targeted at players ranging in skill

Justin Thomas inspired Scotty Cameron Phantom X5.5 putter

By ED TRAVIS Four years ago, Justin Thomas had some ideas for a modified putter which have now resulted in

A Strange PGA Tour Season

By ED TRAVIS The 2019-2020 PGA Tour season will be remembered for a long time. The worldwide pandemic caused a

Honma TR20B Blades

By ED TRAVIS Honma Golf expands its lineup with the announcement of the TR20B model blade irons for professionals and

Mizuno JPX921 Series Irons

By ED TRAVIS Third generation JPX irons from Mizuno Golf, the JPX921 series, consists of the JPX921 Forged, JPX921 Tour,

New P Series Irons from TaylorMade

By ED TRAVIS A more compact profile distance iron, the TaylorMade P770 with a forged hollow head, and two new

Equipment companies begin to bounce back from shutdown

By Ed Travis Our window on the finances of golf equipment companies is not wide since most firms are part

OnCore’s 4-piece Ball Vero X1

By ED TRAVIS OnCore’s new Vero X1 4-piece urethane cover golf ball has a larger core to provide more iron

Maybe we need a “Rahm Rule”

By ED TRAVIS Jon Rahm’s chip-in on the 16th hole Sunday at the Memorial Tournament all but clinched his victory

Bulked up DeChambeau reignites distance debate

By ED TRAVIS Bryson DeChambeau’s performance with a driver during the Charles Schwab Challenge at Colonial Country Club was an

Funny how things work out

By ED TRAVIS Those of us who play golf for the fun of it sometimes wish we could use our

Golf retail at two club lengths

By ED TRAVIS Retailing has taken an unprecedented hit. According to the U.S. Census Bureau the Sporting Goods/Hobby/Musical category had

PGA Show Las Vegas COVID-19 victim

By ED TRAVIS In a move that surprised no one, the PGA of America and Reed Exhibitions have canceled the

Ben Hogan UiHi Utilities and VKTR+ Hybrids

By ED TRAVIS Long iron substitutes from Ben Hogan Golf, the UiHi Utility Irons and VKTR+ Hybrids, designed for combo

Garmin’s Approach Z82 unique rangefinder and GPS combination

By ED TRAVIS The Garmin Approach Z82 rangefinder gives lasered distances to 450 yards and the display shows a two-dimensional

Wilson offers four-piece cast urethane cover golf ball

Wilson reenters the premium category with the Staff Model, a four-piece cast urethane cover ball. Fast Facts: Four-piece construction Cover

What will golf look like when this is over?

By ED TRAVIS One of the reasonable things to do while watching the dog destroy pillows on the couch (he’s

ICON Irons by Ben Hogan

By ED TRAVIS ICON forged muscle back blade-style irons for better players by Ben Hogan Golf have progressive weighting with

Improved High Heat metalwoods

By ED TRAVIS Dean Knuth and partner Steve Trattner started Knuth Golf with the simple idea of making high quality

Hey USGA, most of us need more distance

By ED TRAVIS According to the recently released USGA and R&A Distance Insights Report (DIR) golfers (including you) hit the

Acushnet’s Union Green – not about birdies

By ED TRAVIS Acushnet Holdings Corp. (GOLF: NYSE) has two franchise brands, Titleist and FootJoy, that dominate in their respective

What’s new in 2020? Here’s what we found at the PGA Merchandise Show

By ED TRAVIS Each January we attend the PGA Merchandise Show to find interesting and significant products among those being

Monday After the 2020 PGA Show

By Ed Travis The golf industry kicks off the new year in Orlando with the PGA Merchandise Show, promoted as

Bridgestone TOUR B – reinventing the tour ball

By Ed Travis Bridgestone Golf has unveiled the 2020 TOUR B family of golf balls and promoting what they are

TR20 – Honma’s new woods and iron

By Ed Travis Honma Golf is making a significant effort to capture a bigger portion of the golf equipment business

Callaway Mavrik drivers

By Ed Travis Callaway Golf’s latest line of clubs is called Mavrik and clearly builds on the success of last

New Tour Edge Irons

By Ed Travis Two new irons have been introduced by Tour Edge Golf, a game-improvement category model EXS 220 and

TaylorMade Golf SIM drivers

By Ed Travis TaylorMade Golf’s entry in the ‘metalwood wars’ for 2020 is the SIM model which seems to be

Experience the Difference of XXIO

By ED TRAVIS XXIO is pushing to increase its share of the equipment market in the U.S. with an aggressive

SkyCaddie SX400

  By Ed Travis Golf rangefinders using the ubiquitous GPS technology have become commonplace and almost every golfer in the

The most aggressive grooves in golf; JAWS MD5 Wedges

By Ed Travis Every player knows (or should know) the key to hitting scoring shots, the ones critical to posting

A lot to like from Tour Edge

By Ed Travis For more than 30 years Tour Edge Golf has built clubs for recreational players with two important

MP-20s – Layers for Feel

By Ed Travis Most muscle back iron designs owe a debt at least in part to Mizuno Golf engineers who

Cobra’s Hollow T-RAILs

By Ed Travis Cobra Golf has introduced a super game-improvement category iron called the T-RAIL that fulfills the needs of

Miura’s newest – The MB-101

By Ed Travis Miura Golf’s founder Katsuhiro Miura began forging irons in 1957 and since been responsible for some of

TaylorMade P790 update – Ed Travis Equipment blog

  By Ed Travis First offered in 2017 the P790s have been the best-selling iron model in TaylorMade Golf’s history

Most played on tour, again: TaylorMade Driver & Titleist Balls

By Ed Travis The 2018-2019 PGA Tour season is over and it’s time for our annual compilation of which manufacturers

Titleist T-Series irons feature new internal technology

By Ed Travis Titleist recently introduced the 620 CB and MB irons basically “pro-only” models and for recreational players the

Slow Play – We have met the enemy and he is us

By Ed Travis The topic of slow play leapt into focus on social media when the number one and number

Monday after Royal Portrush, Lowry triumphant, Tiger irrelevant

By Ed Travis Rain. Fog. Sunshine. Wind. Tucked pins. Fescue. Gorse. Rough. Humpy, bumpy, firm fairways. Texas wedges. Raised greens.

Epic Forged – new ultra-premium performance irons

By Ed Travis The original Callaway Golf Epic irons released in the spring of 2017 had something of a “concept

Simple Works – The Putting Arc

By ED TRAVIS One of the basic truths about golf is even when a putt is hit online with the

TS1 – Titleist’s driver for slower swingers

By ED TRAVIS Titleist decided in order to be major factor in the driver business they would have to make

Cobra’s MIMed Wedges – Ed Travis Equipment blog

By Ed Travis Cobra likes to stress the sophistication and ingenuity of their club design process and can point to

New Ground breaks new ground

By Ed Travis According to Joe Jung, one of the founders of New Ground Golf, the company was formed in

Tiger’s P•7TW Irons – precision based performance

By Ed Travis The superlatives applied to Tiger Woods particularly after winning the Masters in April, his 15th major chasing

Phantom X – lots of putter tech

By Ed Travis Scotty Cameron is one of the most respected putter designers in the industry and when he comes

Bridgestone Tour B XW-1 Wedges with Biting Rail Grooves

By Ed Travis Bridgestone Golf for the 2019 season has introduced a new line of wedges, the XM-1s, that can

Club review: Ping G410 irons combine looks, performance

By ED TRAVIS More than 95 percent of golfers will not only never play at the professional level but will

Golf club manufacturers report robust sales in 2018

By ED TRAVIS The past year was a good one for golf equipment companies lead by the two largest Acushnet

MTB-X challenging the big guys

By Ed Travis There’s always a risk when a company tries to improve on a popular product. However, Dean Snell

Wilson Staff D7 Driver – Ed Travis Equipment blog

By Ed Travis Wilson made a statement about their view of the club business with the introduction of the Cortex

TaylorMade’s new spider

By Ed Travis You can pardon a clubmaker boasting a little when for 10 years they have made one of

Golf outlook for 2019, some optimism but thorny issues persist

By Ed Travis Rumors and hyperbole are as much a part of the annual PGA Merchandise Show as the lines

Another unique design—M5 & M6 Irons from TaylorMade

By Ed Travis After TaylorMade Golf made the announcement of a pair of drivers with a feature not seen since

Apex 19 hybrids and irons

By Ed Travis Callaway Golf’s announcement of the Epic Flash driver and fairway woods was accompanied by the introduction of

Callaway gets Flash

By Ed Travis Callaway Golf (NYSE: ELY) is the largest seller of golf clubs with a dominant position in drivers

TaylorMade Golf M5 & M6 drivers

By Ed Travis As TaylorMade Golf fights to regain the top spot in driver sales it’s sometimes overlooked that their

What you need to know about PING’s i500 Irons

By ED TRAVIS PING had a lot of success with the G700 a game-improvement category iron model last year, so

Top ten stories of 2018 – Ed Travis Equipment blog

Year of the Tiger Perhaps Ben Hogan’s come back to win six majors after a head-on collision with a bus

‘Tis the Season – gifts for golfers 2018

Perplexed what to buy for a golfer on your gift list? Here are a few suggestions of items we like

Driver vs. Driver Season 2

By Ed Travis In the view of some it took courage for Wilson Golf to subject themselves to another round

Big Bertha Irons & Hybrids

By Ed Travis Since Callaway Golf came out with the first Big Bertha irons back in the mid-90s the name

Good news third quarter equipment

By Ed Travis Some observers forget there’s a danger in reading too much into the financial results of a company

A golf purist at heart

By Ed Travis Played golf the other day with a good friend who brought along a gentleman I had never

Cobra King F9 delivers the ultimate formula for speed

By ED TRAVIS Designing golf clubs always involves compromises but the two attributes every manufacturer is looking to build into

What you need to know about Titleist TS

By ED TRAVIS Titleist is the number one ball company and will remain in the top spot for the foreseeable

New year, new rules

By Ed Travis The other day it occurred to me that like lots of others I didn’t know as much

Rose is a rose either way

By ED TRAVIS Justin Rose won the FedExCup bonus of $10 million on points though his three over par effort

Flight Tuning – the Exotics EXS from Tour Edge

By ED TRAVIS Tour Edge Golf is upping their ante in the driver market with the Exotics EXS model which

Ryder Cup – USA Over Euros

Ok, the real hype can begin now U.S. Ryder Cup team Captain Jim Furyk has made three selections leaving one

Give everyone a trophy, or a check

By ED TRAVIS Michael Breed on his Sirius XM PGA Tour radio show A New Breed of Golf has proposed

Monday After Bellerive

By ED TRAVIS Brooks Koepka beating Tiger Woods for the Wanamaker Trophy and the 100th PGA Championship gave us some

An early Ryder Cup call

At this writing it’s still two months until the Ryder Cup will be played at Le Golf National outside Paris.

Monday After Carnoustie

By ED TRAVIS Truth time. My favorite majors are the Masters and the British Open and that’s not saying anything

PGA Tour Schedule “These guys are busy”

By ED TRAVIS It was interesting the revamped PGA Tour schedule for the 2018-2019 season received so little play by

Titleist AVX – five things you should know

We took the Titleist AVX to the course and had golfers try it, giving each two sleeves so they could

Presidents Cup needs more help

By ED TRAVIS The buildup to September’s Ryder Cup has begun and over the summer as it always does will

The PING G400 Driver – A lot to like

By ED TRAVIS The chance to play the latest drivers, irons and putters is a great part of writing about

10 Rounds with Titleist Tour Soft

Potentially forgotten in all the coverage given the introduction of the AVX, its latest premium golf ball, is the fact

Five takeaways from the Masters

By ED TRAVIS Ah, the rite of spring called the Masters. Each April for much of the nation it marks

Criticism of driving distance is a nonstarter

  Publisher’s note: For a dissenting opinion to the below, from the superintendent at one of the great traditional courses

Diary of a driver fitting

By Ed Travis One of the best ways to hit better shots is to play with clubs that help to

Tour Edge continues to match performance on friendly budget

By ED TRAVIS One of the more interesting introductions at this year’s PGA Merchandise Show was a family of clubs

PGA Show 2018 – Progress and Promise

By ED TRAVIS Annually the golf industry gathers in Orlando for what some call the “Disney World for golf nuts,”

New Tech in the 2018 Chrome Soft

One of the pleasures that least in part compensates for having to tread the miles of aisles at each year’s

Callaway’s Rogue arrives

Callaway Golf had a banner season last year with the Epic club family, especially the driver, and hopes to do

Travis: Tiger’s comeback leads top 10 golf story list

By ED TRAVIS Tiger Woods comes back . . . again: A WD in Dubai in February. Another back surgery in

Tiger’s return leaves everyone waiting for next episode

By ED TRAVIS Having a few days pass since Tiger Wood’s competitive comeback at the Hero World Challenge, a few

Tiger mistakenly joins chorus calling for rolling back ball flight

The golf world is all aflutter with the impending return of Tiger Woods and that’s a good thing. Heaven knows

Killing the game slowly

By Ed Travis Observers are applauding the European Tour’s renaming the 2018 Austrian Open as the Shot Clock Masters. Putting

No separate rules needed for equipment, balls on PGA Tour

By ED TRAVIS “Whilst delighted for all the players, it’s quite sad to see The Old Course of St Andrews

A couple of trends in equipment

By ED TRAVIS Without dusting off my crystal ball—it’s got a big crack in it anyway—I see two trends worth

Ten rounds with Caddy Daddy Ranger

A quick nine after work. Taking the kids for a few holes on a Sunday afternoon. A bucket of balls

Ten rounds with Steelhead XR Irons

Fifteen years ago I had a set of Steelhead X-14 irons from Callaway Golf. They were actually released in 2000

Ten rounds with a Cleveland Huntington Beach Putter

Golf clubs, and putters especially, get their names for lots of reasons—some having to do with their performance, some for

An Old-Fashioned Attaboy

In the past there have been a number of times I have been critical of golf’s rules givers, the United

Ten Rounds with Epic

The Great Big Bertha Epic driver from Callaway Golf caused a flurry of comment on the Internet and in club

Ten Rounds with Leupold GX 5i3 and GX 1i3

By ED TRAVIS Leupold makes great laser rangefinders and so the opportunity to test out two of their newest models,

Evaluating Snell’s My Tour Ball

An old friend was on the phone the other day talking about his golf game and asked if I knew

Ten rounds with the Ping i200 Irons

Right out of the box the new Ping i200 irons make a positive impression. They look great, like an iron

Ten Rounds with EX10 Fairway Woods & Hybrids

Tour Edge Golf doesn’t spend millions on television advertising campaigns nor do they dole out money for toursters to play

Ten Rounds with the Cobra King F7+ Driver

In 2013 Tom Olsavsky joined Cobra Puma Golf as Vice President of Research and Development after a long stint with

Come back Tiger

For a lot of reasons besides the thrill of watching him play this madding game we need a healthy Tiger

Back On Course – A Return on Investment

By ED TRAVIS The new book “Back On Course” has the subtitle “Drive Business Performance Through Golf” and it discusses


Another PGA Show in the books. What will Tiger mean to TMag?

By ED TRAVIS After covering the PGA Merchandise Show for more than 20 years the variety of products still amazes


State of the golf industry? A look inside the numbers

By ED TRAVIS Each year Jim Koppenhaver, President of the industry consulting firm Pellucid Corp., and Stuart Lindsay also from


Gifts for Golfers – Part 1

There lots of gift guides for golfers but this year rather than the usual approach we thought it would be


PGA Show – Looking for answers

At this writing we are just over two months to the opening of the 2017 PGA Merchandise Show – in

Big shakeups to continue among club manufacturers, retailers

By ED TRAVIS The trials and tribulations of golf equipment manufacturers and retailers have been well reported with Dicks Sporting


10 Rounds with the Sentio Sierra 101

Club makers use words like NEW, AMAZING, THE LATEST, etc. to promote their clubs and putters are no exception. When

Team USA saved Ryder Cup from boredom of monotonous defeat

Now that a few days have passed since the USA Ryder Cup victory a couple of points should be raised.


Supermetal and Kevlar – The Exotics

Tour Edge Golf rolled out the Exotics brand in 2008 with the express purpose of utilizing technologies and materials that


Wintergreen Golf – Love at first sight

Some may think “Virginia Is For Lovers” is just another marketing slogan but at least in the case of Virginia’s


Olympic Golf – A big success . . . but

Olympic golf was a smash hit but will that success help to accomplish the goal of those who believe the


10 rounds with Exotics DG Tour Series Putter

There are lots of reasons to pick a particular putter from “it looks good” to of course, “it works… at


One less slice to the Pie

By Ed Travis The golf equipment industry is evaluating the potential effects of Nike Golf announcing Aug. 3 it would


Jack would have been third

Two years ago the PGA of America realizing how much interest there had been in the long drive competition formerly


High Heat 3-wood and Hybrid

There have been few startup manufacturers whose clubs have received as much attention and praise as the High Heat driver


A Professional Mixture – Business & Golf

At one time or another most of us have played golf in a business situation often with customers or potential


Golf in the Olympics? May as well toss a caber

After more than a century golf is again an Olympic sport and perhaps it would be a good idea to


Better turn – Better swing

Stand around the first tee on any given Saturday morning and several things are obvious. For the purposes of this


Arnie’s new book

He doesn’t play any longer and perhaps his step has slowed some but Arnold Palmer is still The King and


10 rounds with Cobra F7 Baffler

Time flies and if you’re of the age to remember Cobra’s Baffler has been around since 1975. Granted the Baffler


Ode to a One Iron

Last weekend a buddy invited me to play golf at a nearby course we both enjoy. It’s not especially long


Snead’s LPGA win

Sam Snead – Slammin’ Sammy – golfing legend, multiple major winner, Hall of Fame member and holder of the record


Titleist NXT Tour & NXT Tour S

Every golfer knows the Pro V1 and Prov1x are flagships for the Titleist brand. Because of their performance they are


Recycled Golf Balls – Less Expensive Performance?

We put recycled 2016 model Titleist Pro V1x golf balls from LostGolfBalls.com head to head with those fresh from Acushnet


10 rounds with the Leupold GX-2i

Customization in golf is all the rage. Drivers have ability to reposition weight and adjust the loft so ball launch


Effective slow play solutions have been hard to find

Slow play is killing the game. Golf takes too long and there’s no doubt the five-hour round is pushing people


Sean Toulon of Toulon Design

Retiring last July after 16 years with TaylorMade Golf, his most recent position being Executive Vice President of Product Creation,


Kids go Golphin

“Growing the Game.” A fine slogan and more players are needed to keep golf healthy as both a sport and


DV8 ‘Deviates’ from tradition

The reaction upon first seeing the DV8 golf clubs was, “Right… a set of clubs in a backpack.” But it’s


PGA Show takeaway, a bit more optimism in the air despite challenges

By Ed Travis The PGA of America is 100 this year and the recently completed 63rd PGA Merchandise Show in


Patriot series irons from Sterling England

One of the benefits of the annual PGA Merchandise Show is having the chance to find unique golf products, ones


Can technology save golf? One question from busy PGA Merchandise Show

By ED TRAVIS “The Major of the Golf Business” is not an exaggeration as it applies to the PGA Merchandise


Golf Skate Caddy

The Golf Skate Caddy is a practical single rider golf cart that makes sense even for the less nimble and


10 Rounds with Tour Edge Exotics CB Pro Tungsten Irons

Hybrids and fairway woods from Tour Edge Golf built their reputation as a first class manufacturer and though they make


Top ten golf stories of 2015

By Ed Travis December is the time for media outlets to roll out their list of noteworthy events during the

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