For the gals, Sport Haley – In Living Color…

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Sport Haley loves the Spring-Summer Collections as a look forward to a sense of renewal, a point of refreshment and anticipation of a new season.  We are always highly influenced by nature and the outdoors, and this season in particular, gardens and flowers were most prevalent as we wanted COLOR to play a significant role.  A refocused energy stems from vibrant hues with the occasional splash of neutrals to bring us back to reality. Each grouping has its own personality but each one reaches our customer with a fresh and modern attitude.

The design approach was one of understatement with excitement and flair; a sophisticated simplicity that related to us all.  We wanted the beautiful florals, bold graphics and simple geos to each have a place in a womans wardrobe. Merchandising is natural and inviting within each group and beyond. We tried to streamline the silhouettes with clean, crisp lines and let the colors and textures, prints and patterns play out. We let the attention to detail be that element of surprise and appreciation for the fine quality we are known for.  Haley, our signature owl, is thoughtfully placed as embroidery, zipper pulls or decorative touches throughout.   

Fabrics for this season are lighter and more technical overall. Our signature fabric, Haley Cool, has inherent cooling yarns so the fabric not only has wicking properties but is cool to the touch. With a UPF 30 and a slight texture, it is the perfect  performing fabric. We continue to update our bottom fabrics, combining yarn development with print technology, offering state of the art performance. Ever popular is our growing Stella collection. Based on a cotton/nylon/ spandex blend, it is a growing favorite. Our "must have" new jacket, Ella, is not only stylish and slimming but the ideal weight. It features a brushed back, bringing comfort to the forefront.

Viola Vineyards is all about a traditional look with updated elements. We expected the "Viola is the new purple" to fully embrace front and center.  Mixed with platinum and touches of black, the group is ultra wearable, super mixable. Even a polkadot trimmed with color makes an essential

Clover Lane… Green is the new power color and we’ve included spearmint with a fresh twist. The group called for something modern and graphic with an athletic edge. The pieces are clean and crisp, the plaid skirt even touching on the preppy.  Using lots of white,  with silver reflectives and foils brought a youthful vibe to the collection.

Petal Path… pairing this gorgeous shade of raspberry with pink champagne inspired us to design the most feminine and flattering for an early spring delivery. A hint of petals, scalloped edging and rose motifs suggest almost a retro feeling to the collection. Even the faux fur and scarf duplicate the sculpted rose in pattern. Touches of French Almond accent the rosy shades in splatter prints and abstract stripes, keeping the group soft yet edgy.

Burchfield.. this group was entirely inspired by this gorgeous shade of blue and a desire to keep it all simple. Handsomely contrasted with white, the digital florals and elementary geos can be perfectly paired and create a timeless, classic look.

The Sport Haley Boutique was designed as lifestyle pieces with a touch of brilliance. Whether foiled or metallic yarns, these unique pieces can carry you from apres golf to dinner on the town. Crystals offer understated sparkle as the faux furs add that touch of glamour. These pieces are item driven, adding some extra special fashion and flair to every lifestyle.

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Ken MacLeod

Publisher Golf Oklahoma | Oklahoma's No. 1 Golf Source

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