SuperFly Golf Lounge opens in downtown Tulsa

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SuperFly Golf Lounge, the Tulsa’s area’s latest addition to the indoor golf simulator scene, had a grand opening Wednesday. The venue is located in the Vast Bank building at 110 N. Elgin in downtown Tulsa, next to Noche Woodfired Grill & Agave Bar.

Superfly Golf Lounge positions itself as a 1982 urban country club with a fun and light-hearted twist, envisioning a scene reminiscent of Caddyshack rather than Augusta National. The emphasis is on creating an atmosphere where enjoyment takes precedence over seriousness. The TrackMan simulators offer rounds at 261 courses worldwide including PGA Tour venues, Saint Andrews, Pebble Beach and other iconic classics.

Hospitality Executive Sheamus Feeley and David Dill, partners in Food is Family Hospitality, are the men behind SuperFly Golf Lounge, which joins Tour Quality in Tulsa, Birdie Bay in south Tulsa and Scratch Golf in Bixby in the burgeoning simulator golf market in the Tulsa area, with simulator venues poised to open soon in Owasso and Broken Arrow.

“For some time, people were worried about that one metric about the declining numbers of golfers. I look around at some of the younger generation and they are all playing,” Feeley said. My business partner David Dill is an avid golfer. I hack a round a little bit. And we enjoy the game. Its one of those games that is conducive to families playing together. It doesnt matter whether youve got an 18-year-old kid and a 65-year-old grandfather, they can play together.”

With a bit of whimsy, Tulsa-based Duvall Atelier designed a cozy lounge reminiscent of the Bushwood Country Club, which you may remember as the site of Judge Smalls temper tantrums in the 1980 hit movie Caddyshack.

We wanted something that is fun. Super Fly is a model. I can remember the first time I walked into a country club in the early 80s and there was something about it; the beautiful wood paneling and carpeting. Grew up more in a country farm lifestyle, so it had this total appeal to me, it was such a different world, Feeley said. We wanted to recapture the energy of the first time any of us walked into a fancy club and got a feel for what it was like because for me it was magic.”

Keeping a compressed footprint and small service staff, the lounge offers two golf bays for up to four players each, and space behind the bay for up to 30 or 40 spectator friends and family in snow, thunderstorms or shine.

We like the SuperFly model because you cant always get out there due to weather or time restrictions,” Feeley said. “This is another way for golf to be accessible; it can be a 30-minute commitment instead of a three-hour commitment or you can go for a full three hours.”

Otherwise, players also may choose to use TrackMan Performance Studio technology to improve their games. It gives instant feedback with clear, actionable data and game-enhancing pointers that may improve play.

SuperFly creates an environment where you can bring your own clubs and use it as a tool to tune your game up as well,” Feeley said. “Its specific. Having those metrics is really helpful. For a total hacker like me, when someone says the club face is a little open, I can understand it intellectually, but don’t quite know exactly what that looks like. With Trackman it shows you literally what that looks like, gives you the ability to correct and think through it in real time.”

Feeley opened his first Super Fly Golf Lounge in Littleton, Colo. Now its Tulsas time. A native of Fayetteville, Ark, Feeley said he has had an affinity for Tulsa since he was a kid.

As far as cuisine, the golf lounge will keep it simplified with a Kosher Super Dog served with a New England style bun, mustard, ketchup, muffaletta relish on the side along with pickled red onion and rack of potato chips for the choosing. Specialty drinks include The Rory, cream whiskey, Irish whiskey and cold brew coffee, and The John Daly, an Arnold Palmer with all the vodka we can legally serve you.” Beer, margaritas and Bloody Marys will also be available.

Feeley said they may build the menu but will focus their service on beverages and golf. There are televisions for watching golf and other major sports, and Golden Tee, which Feeley said sometimes trumps the golf bays in heated competition.

– Kim MacLeod and press releases


 

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Ken MacLeod

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