How Pfister found Relief. New anti-inflammatory provides alternative to Ibuprofen
By Ken MacLeod
The next golfer you meet without any aches and pains is either the first or a rookie. It just goes with the game.
For some it’s much more than just another obstacle to overcome, like a 230-yard second shot over water. E.J. Pfister, the 1988 NCAA individual champion at Oklahoma State, is young enough to still want to enjoy his teaching and playing, but a lifetime of golf combined with an unfortunate brush with Crohn’s Disease left him in search of a healthier alternative to popping loads of Ibuprofen and other non-steroidal anti-inflammatory drugs (NSAIDs).
Pfister, Director of Instruction at Oak Tree National and Oklahoma City Golf and Country Club, said he was alarmed when he would go on the Champions Tour with his good friend Bob Tway and see the number of NSAIDs being gobbled down by the competitors.
“They were taking them like Skittles,” Pfister said. “And they can be bad for you. But many of them didn’t want to take CBD products because they were worried about THC showing up in their tests. (most CBD companies claim that is not a likelihood).
“We wanted a product that was all natural but would be a great anti-inflammatory and really help with joint pain.”
The result four years later is the rollout of Relief, a supplement based on the natural anti-inflammatory properties of Turmeric, pomegranate and Boswellia, a resin herbal extract from the Boswellia tree.
There are other products on the market with the well-documented anti-inflammatory properties of Turmeric Curcumin. Pfister said his company has Curcumin that has shown absorption 285 times higher than standardized Curcumin. They have also added Boswellia Serrata for its natural pain relief and pomegranate which adds some pure anti-oxidant benefits as well as an additional handful of anti-inflammatory properties, according to Pfister.
“It’s an amazing product,” Pfister said. “Obviously reducing pain is where we’ve seen the biggest impact. Relief has three clinically studied ingredients that support body and joint health and support brain function.”
In October 2020, Relief won the Nexty SupplySide award for Best Sports Nutrition Product.
Relief is manufactured in Oklahoma City and shipped direct to consumers or retail outlets from a fulfillment center in Texas. Pfister said it’s been a godsend for his recovery and continuing battles with joint pain.
Golf Oklahoma readers wanting to give the product a try can go to www.wellabuv.com. Enter the code GOLFOK30 for 30 percent off your first purchase.