ORLANDO, Fla. — TaylorMade Golf pledged $5 million Tuesday evening to fund the collection and examination of new ideas to foster the growth of the game of golf.
This five-year effort will be conducted under the umbrella of something called Hackgolf (hackgolf.org).
TaylorMade chief executive Mark King – hosting a symposium that included PGA of America president Ted Bishop, National Golf Foundation chief executive Joe Beditz and noted business advisor Gary Hamel – announced the funding at the end of a presentation and discussion that lasted almost an hour and a half.
Several hundred spectators, many of them PGA golf professionals, attended the event in the ballroom of the Rosen Centre hotel.
"Our game lacks innovation," King said. "I’m talking about new ideas, new motivations, new reasons to get off the couch and play the game."
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