The R1 goes to the dark side

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It’s not a total surprise given TaylorMade Golf’s history of aggressive marketing but they have decided to bring out a black headed version of the their number one selling white headed R1 driver.
Since introduction of the R11 model driver in 2010 TMaG has made only white headed metalwoods including the sister line of RocketBallz and RocketBallz Stage 2.
For three years we have only made white drivers and have heard from a number of golfers who just prefer the look of black,” said President and CEO, Mark King. “Our commitment has always been to provide golfers with the best performing golf equipment. The R1 Black gives players who prefer that color access to our industry leading technology.”
The R1 Black has the same 12 loft-sleeve settings and 7 face-angle positions plus two movable shot-shape weights as the R1 White which has been used by professionals this year to win 16 tournaments worldwide. The new color R1 will be seen for the first time at the FedEx St. Jude Classic next week in Memphis.
“Members of our tour staff now have two color options,” added King. “We will see a number of them opt for R1 Black, while others will stay in the white version to take advantage of the white/black contrast and alignment benefits.” 

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Ken MacLeod

Publisher Golf Oklahoma | Oklahoma's No. 1 Golf Source

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