Kalea Premier by TaylorMade
By ED TRAVIS
Kalea, the women-specific brand from TaylorMade Golf, has added updated models tagged Kalea Premier being sold as an 11-piece set including a cart bag with a 14-way top.
TaylorMade has been quick to recognize the female segment of the golf equipment market as both significant and quickly growing and has updated their Kalea brand for women with the new Premier models. Price for the set of 10 clubs plus a cart bag is $1699.99 placing it in the mid-range for top-of-the-line clubs and $200 more than the older (2020) Kalea set.
Tomo Bystedt, Senior Director for TaylorMade for Carbonwoods & Metalwoods said in the announcement, “Kalea Premier is a combination of proven TaylorMade technologies, which are tuned specifically to give women in these segments the best performance, and the most visually stunning designs on the market. Our research has shown that women will no longer accept a half-hearted approach to product design in any industry. We’ve been continuously mindful of this and have created a design language that utilizes a combination of rich colors and refined textures with premium materials to create a sophisticated and elegant product line for women.”
It’s refreshing to see a major company introduce quality club models into the women’s market that are not men’s clubs from two years ago with pink trim. Kalea Premier will be in stores October 14, 2022.
Fast Facts Kalea Premier
C4 swing weight, 12.5° loft
44.25 inches length
Carbon fiber crown & sole
22g steel rear back weight
37% larger face than previous model
Low center of gravity
5 Rescue 27° loft
6 Rescue 31° loft
High launch weighting
Irons 7-iron through sand wedge
Cavity back–Cap Back design
Lofts: 7-iron 32°, pitching wedge 45°
Pure Roll face
Kalea Premier Cart Bag
Choice of light grey, navy/light grey, black